The Gladwell Feint is Malcolm Gladwell’s 100-mph heater — we know it’s coming, and there’s still nothing we can do about it. In all of his books and in all of his stories, there is a moment when he questions the obvious…obviously. He tells us we have it wrong…and we know we have it right. He surprises us … and his surprise fulfills our expectations. He makes us anxious that we don’t know something…only to assure us that we’ve known it all along. He flatters us by seeming to challenge us, and then makes the terms of the challenge so simple that we can’t help but feel smart when we get it “right.
Mask no difficulties, tell no lies. Claim no easy victories and hide nothing from the masses of the people.